Marketing in 2025: Trends that will Transform the World
It's still 2024, but we can already see marketing on the horizon in 2025, and with it, a whirlwind of changes in the scenario. Events such as the Web Summit Rio 2024 served…
SXSW 2025: An Early Look at Innovation and Inspiration
Get ready to sharpen your vision and expand your mind, because SXSW 2025 is just around the corner! SXSW (South by Southwest), held annually in Austin, Texas, is much more…
Personalized Marketing Experience
We are undoubtedly living in the era of the personalized marketing experience. According to the 2023 Annual Customer Engagement Report, developed by Twilio, 66% of customers say they would leave…
Videos and E-commerce: A Powerful Combination to Connect Brands and Consumers
E-commerce has revolutionized how we shop, providing convenience and an unparalleled range of options. However, even with all the advances, the online shopping experience often still…
Marketing strategies with personalized data
Currently, traditional marketing strategies, which were mainly based on advertising and sales, have given way to a more personalized approach focused on customer satisfaction,…
Seasonal dates: marketing strategies to boost sales
In retail trade, the search for opportunities to boost sales, especially during seasonal dates, is constant. Whether through your own strategies or actions related to external factors,…
Predictive Marketing: Anticipates consumer behavior and increases return on investment by 5x
Understand how predictive marketing anticipates consumer behavior. "It almost feels like this brand is reading my thoughts." This should be the desire of any marketing, growth professional…
Small and medium-sized businesses: marketing to reach an audience
In the constantly evolving business landscape, Small and Medium Enterprises (SMEs) play a crucial role. In other words, they are the fabric that sustains the economy, providing products and services…
The concept of underdog in marketing
The concept of Underdog is widely used in Digital Marketing, and it is no coincidence. Companies that use this strategy are able to stand out even in a highly competitive market. In…
SEO and SEM: What is the difference and what is best for my business?
SEO and SEM are two very common terms in the world of digital marketing. Both are important for increasing website visibility and traffic, but there are important differences between them.…
Pousada Makani: The perfect guesthouse for you to relax on Praia do Rosa
Makani guesthouse has self-catering accommodation with an outdoor pool. Discover and enjoy cozy and practical accommodation. For couples or up to three people. Located in the center of…