Go-To-Market e DAM: Pesadelo do Varejo
Atualmente, no palco dinâmico do mercado varejista, o Go-To-Market (GTM) se ergue como um maestro regendo a orquestra do sucesso. Através dele, empresas coreografam a entrada triunfal de seus produtos…
The New Look: Series reveals Controversies in the Fashion World
Apple TV+'s miniseries "The New Look" takes a deep dive into the fascinating world of fashion. In other words, revisiting the rivalries, secrets and challenges faced by some of the designers…
Authenticity in Customer Acquisition
In the quest to win over customers, brand authenticity stands out as a crucial differentiator. By transmitting genuine values, the brand attracts loyal customers. Furthermore, transparency in…
Digital Branding: The Challenges for 2024
With a strategic and proactive approach to digital branding, companies can overcome these challenges and achieve desired success.
The Power of Rebranding: Transforming Brands with Strategy
When conducting the rebranding of a global company, success lies in a careful and structured approach to the process. Therefore, dividing it into three macro steps facilitates effective implementation.
The value of a brand
In today's highly competitive business world, understanding the value of a brand is essential to success. After all, a brand is not just a logo or a name; It is…
Private Brand for Small and Medium-sized Enterprises (SMEs)
The business world is constantly evolving, and a strategy that has gained prominence in recent years is the creation of its own brands. So, you may have already noticed…
What makes a brand valuable in the market?
If you think brands are a recent invention, then this article is worth reading. Fragments of Greek and Roman tiles and bricks thousands of years old marked…
Seasonal dates: marketing strategies to boost sales
In retail trade, the search for opportunities to boost sales, especially during seasonal dates, is constant. Whether through your own strategies or actions related to external factors,…
Law Firm: How a Well-Designed Website Increases Visibility
SEO is essential for the visibility of a law firm's website. With the great competition in the legal market, it is essential that the company’s website appears in…
Entrepreneurship: what to do when your family doesn’t support your dream?
Having your own business is already a viable and profitable career option for many professionals. However, the culture of entrepreneurship still faces several obstacles, and one of them…
99influence: Brand Redesign
We recently redesigned the brand of 99influence, a company that makes it easy to hire Digital Influencers. Today, it has more than 27,000 influencers across Brazil. With a wallet…