Floripa Conecta is a creative movement that takes place throughout the month of August 2023. A unique celebration that unites the city of Florianópolis in a whirlwind of diverse events. Thus, with an innovative and inspiring proposal, this event promises to bring together producers, artists, managers, companies and entities from both the public and private sectors. In other words, by spreading across different locations in the city, this movement encourages interaction and training. As well as exchanges between seemingly distinct sectors, but which together have the power to boost the growth and vitality of the region.

A celebration of diversity and integration in Floripa

Floripa Conecta is not just an event; it is a journey through the intersection of different spheres of urban life. In other words, with meetings, exhibitions, artistic presentations, lectures, workshops and discussion panels. Therefore, it is a movement that has a clear purpose: to create possibilities, access and integration between sectors that are so relevant to the city. Therefore, the connection between tourism and technology, gastronomy and design, art and music is the core of this event. Therefore, the month of August 2023 becomes the epicenter of these interactions, with the potential to strengthen the foundations of the local economy.

The power of shared experiences

The true magic of Floripa Conecta lies in the ability to create a space where experiences are shared and transformed into opportunities. In this way, by bringing together people from different fields, the event not only fosters mutual learning, but also encourages unlikely collaborations. That can generate innovative solutions. In other words, with access to training and tools that boost creativity, together with the strength of collective action, it gives rise to actions that are already shaping the future of the city.

Floripa: creative city in full swing

By aligning itself with the indices that define a creative city, such as those proposed by Richard Florida, Florianópolis stands out as a city that embraces nightlife, tolerance, knowledge, communities of practice, modern offices and the style of experiential life. Furthermore, the city preserves unique environmental and cultural characteristics, enriching the cultural and social scene in a unique way.

Honoring the legacy of Antonieta de Barros

Floripa Conecta also leaves an exciting legacy in the city. A mural dedicated to Antonieta de Barros, located on Rua Tenente Silveira, close to the Santa Catarina Historical Museum, is a tribute to the Brazilian journalist, teacher and politician who inspires the black movement. Her defense of women's rights, inclusive education and the recognition of black culture is a source of inspiration. This legacy, materialized in urban art, reinforces the importance of valuing the historical figures who shaped the path to equality and inclusion.

Impact, Exchanges and Learning

In previous editions of Floripa Conecta, the numbers speak for themselves. More than 128 events were held, with a media impact that exceeded 21.8 million. Attendance totaled more than 140,000 people at in-person events and 25,000 virtually. And the impact on the local tourism economy reached a staggering R$45 million.

Among the events that generated exchanges and learning were pre-Flo.Co producer meetings, business rounds, project presentation sessions (pitch sessions) and workshops on incentive laws. The approval rate, exceeding 88%, is a testimony to the value that Floripa Conecta brings to its participants.

Expanding Borders: The Growth Movement

Finally, Floripa Conecta is much more than a series of events. It is a movement that transcends borders and brings together people, ideas and passions for collective growth. Therefore, by celebrating the culture of collaboration, this event strengthens social inclusion and enriches the city's cultural diversity. Antonieta de Barros' legacy is an inspiring example of how individuals can shape the future, and Floripa Conecta becomes a stage where the same transformative force manifests itself. Participate!