Currently, the digitalization of consumption is emerging as an undeniable trend in the luxury sector. According to the Brazilian Electronic Commerce Association (ABComm), total sales in Brazil, in the first quarter…
Currently, traditional marketing strategies, which were mainly based on advertising and sales, have given way to a more personalized approach focused on customer satisfaction,…
Marketing planning is a fundamental step for the success of any business. Before taking any decision or action, it is necessary to define clear goals and well-defined strategies.…