Outdoor Media: technology takes it to a new level
Currently, in an increasingly digital world, outdoor media, once considered outdated, has re-emerged as a powerful ally for advertisers. Thus, under the name "out-of-home" (OOH),…
Floripa Conecta: several connected events to boost the city
Floripa Conecta is a creative movement that takes place throughout the month of August 2023. A unique celebration that unites the city of Florianópolis in a whirlwind of…
Startup Summit 2023 in Florianópolis
The Startup Summit 2023 emerges as one of the main destinations for those looking to delve deeper into the startup ecosystem. Organized by Sebrae Startups, Santa Catarina Technology Association (ACATE) and Associação…
Free courses for training in the technology area: a learning journey with big techs
Looking for free training courses in the technology area? The demand for qualified technology professionals is higher than ever. With the constant advancement of Intelligence…
Deep tech: what is deep technology and why Brazil is 2nd in the Latin ranking
Latin America has stood out on the global stage with disruptive deep tech companies, or in literal translation: deep technology. Through technological innovation it is constantly evolving. We will explore…
Personal Branding: your personal brand with high impact value
In the current competitive scenario in all areas, personal branding helps professionals, entrepreneurs and organizational leaders need to stand out and create a solid personal brand. This way, the personal…
5W2H, how to use this methodology in product management?
Discover the importance and benefits of the 5W2H tool in product management. 5W2H is a widely used methodology for planning, organizing and executing projects efficiently and…
Consultech: Technology Consulting for Healthcare Companies
Discover Consultech Saúde, which provides Technology Consulting services for Healthcare Companies. Firstly, an information technology consultancy company that exclusively serves companies in the sector…
Business innovation & ambidexterity: go beyond limits
Ambidexterity fascinates, as it allows people, companies and other organizations to master two seemingly opposite dimensions. In this way, the word "bi" in "ambidexterity" suggests this duality, where different strengths and…
LGPD: Maintaining corporate cell phone security with MDM
In today's world where technology plays a key role in business operations, data security is a growing concern for businesses. In other words, with the increasing use of devices…
Garopaba Smart City: international recognition
Garopaba Smart City! Garopaba recently won InovaCidade 2023, the most prestigious Smart City award in Latin America. Only Joinville and Florianópolis, two other cities in Santa Catarina, achieved this title…
Virtual, augmented and mixed reality: the technologies of the future
Virtual, augmented and mixed reality are revolutionary technologies that promise to transform the future. But after all, what are these technologies? Virtual reality (VR) allows users to immerse themselves in…
The skills of the future for a sales professional
The skills of the future for a sales professional - and how to help develop them? Firstly, the ideal profile involves a balance between hard and soft skills. In other words, skills…
The concept of underdog in marketing
The concept of Underdog is widely used in Digital Marketing, and it is no coincidence. Companies that use this strategy are able to stand out even in a highly competitive market. In…
O que é copywriting e por que sua empresa não está vendendo mais com essa técnica?
Em um mundo cada vez mais competitivo, especialmente no marketing digital, o copywriting surge como uma solução poderosa para atrair e converter clientes. No entanto, muitos negócios ainda não entendem…
Brazil Portugal Agreement: good news for entrepreneurs
This Monday (April 24), the promotion agencies of Brazil and Portugal signed a memorandum of understanding. To promote economic cooperation between the two countries of the Commonwealth of…
What is fiction and reality about artificial intelligence
Artificial intelligence is one of the impactful innovations of modern technology, such as: the microprocessor, the personal computer, the internet and smartphones. It is transforming the way…
Brand creation: How to choose the right archetype?
Do you want to create a brand? Find out how to choose the right archetype for your brand with our practical branding tips. Maximize the impact of your business today!…
Branding Monday: 5 tips for entrepreneurs
If you are starting a business, it is essential to keep in mind the process of creating and managing a brand, known as branding. Branding involves defining a…
Slow website? Find out how this can harm your business
Slow website? The slowness of the website can be one of the biggest obstacles to attracting customers. When a visitor accesses a page and it takes a long time to load, it is likely…
Marketing planning: consistency is the key to success
Marketing planning is a fundamental step for the success of any business. Before taking any decision or action, it is necessary to define clear goals and well-defined strategies.…
SEO and SEM: What is the difference and what is best for my business?
SEO and SEM are two very common terms in the world of digital marketing. Both are important for increasing website visibility and traffic, but there are important differences between them.…
Website optimization and customer acquisition for independent professionals
Website optimization is one of the main tools for attracting clients for independent professionals. With the abundance of information available on the internet, it is essential that these websites…
Design for startups at different stages: early, growth and late stage
Design is one of the most important areas for startups at different stages. In other words, from the beginning, the visual appearance and usability of a product or service have…
Age of artificial intelligence has begun
The development of AI is considered as essential as the creation of technologies such as the microprocessor, personal computer, Internet and cell phone. This technology will transform how people work, learn,…
Handmade jewelry: Catarina Catarino 🇵🇹
Catarina Catarino's jewelry, handmade, 925 silver and also gold plated, offers a unique combination of elegance. As well as durability and exclusivity. These pieces are produced…
Digital product: 3 platforms to sell more
Digital product is a type of product that is delivered and consumed electronically. Generally available by download or online access, and may include different types of content, such as…
Mobile shopping: new consumption habits of Brazilians
Shopping made via smartphone has become an increasingly common practice among Brazilians. With the popularization of mobile devices, consumer spending habits have been…
Instagram shopping and online store: integration with your social network account
Instagram Shopping: Creating an online store integrated with your account is an excellent strategy for expanding your business on the social network. Instagram is a popular social media platform…
Design thinking: stimulating creativity and innovation in your company
Design thinking is a human-centered approach. Which has proven to be increasingly essential for the success of companies nowadays. This approach to…