In the dynamic world of business and communication, understanding the difference between advertising, advertising and marketing is crucial to the success of any business strategy. Each term plays a role…
If you are immersed in the world of Supplementary Health, you certainly understand the importance of being up to date with the standards and practices that govern the sector. In this context, the…
In the incessant search to solve complex problems, technology emerges as a powerful ally. However, identifying precisely where we should focus our efforts in this vast field of challenges is a task…
LUSH commissioned The Future Laboratory to produce a new forecast report, exploring digital engagement and how technology can be built for the greater good.…
The 2023 Green Future Index is the third edition of the comparative ranking of 76 nations and territories in terms of their ability to develop a sustainable, low-cost future…
In a remarkable medical breakthrough, deaf children in China are experiencing the wonder of hearing for the first time thanks to gene therapy. This innovative treatment is proving effective in…
In a significant development, G7 nations have come together to agree a code of conduct for the regulation of artificial intelligence. In other words, the Group of Seven (G7),…
In a scenario of constant transformation of socio-environmental impact businesses, entrepreneurship in Brazil has gained strength over the years. And the impact generated by these companies has…
Currently, the digitalization of consumption is emerging as an undeniable trend in the luxury sector. According to the Brazilian Electronic Commerce Association (ABComm), total sales in Brazil, in the first quarter…
In this article, we'll explore this innovative technique and how you can apply it to unlock the true power of your mind. The human brain is a wonder of nature, divided into two…
Currently, traditional marketing strategies, which were mainly based on advertising and sales, have given way to a more personalized approach focused on customer satisfaction,…
In today's world, inclusive marketing is becoming a fundamental tool for companies looking to not only thrive, but also create a positive impact on society. In this article, we will explore…
In the vast and tangled world of science fiction, few series like Altered Carbon have managed to capture imagination and speculation about the future of humanity. This successful series, based…
In the business world, it is essential to understand that not all customers are the same and there is a need to create a persona, the ideal customer, as well as the anti-persona —...
Discover the 3 levels of artificial intelligence and their impact. From basic to advanced. Currently, artificial intelligence (AI) is taking on an increasingly important role in our lives.…
In the search for sustainable and efficient energy sources, humanity has always been in search of revolutionary innovations. Among the various forms of renewable energy, magnetic energy stands out…
In today's highly competitive business world, understanding the value of a brand is essential to success. After all, a brand is not just a logo or a name; It is…
The business world is constantly evolving, and a strategy that has gained prominence in recent years is the creation of its own brands. So, you may have already noticed…
If you think brands are a recent invention, then this article is worth reading. Fragments of Greek and Roman tiles and bricks thousands of years old marked…
In this article, we will explore the concept of Marketing 5.0, how it is transforming the business world and how companies can adapt to this new era. Many people believe…
In the world of marketing, advertising and graphic design, colors play an essential role in creating successful campaigns. They have the incredible power to evoke emotions, establish connections…
In retail trade, the search for opportunities to boost sales, especially during seasonal dates, is constant. Whether through your own strategies or actions related to external factors,…
Understand how predictive marketing anticipates consumer behavior. "It almost feels like this brand is reading my thoughts." This should be the desire of any marketing, growth professional…
In recent years, we have seen an increasing paradigm shift in the way event companies approach improving the customer experience. It’s no longer just about…
In the constantly evolving business landscape, Small and Medium Enterprises (SMEs) play a crucial role. In other words, they are the fabric that sustains the economy, providing products and services…
Brand strategy is a great force to explore new areas. Navigating the unknown seas of new categories of activity can be a challenge for any company. However, when…
The legal marketing landscape is undergoing a significant metamorphosis. Driven by growing competition and the pressing need to differentiate law firms in an increasingly…
In recent years, we have observed a significant change in consumption habits, driven by greater consumer concern about sustainability and also by inflation and high purchasing costs…
In the highly competitive world of business, customer loyalty has become one of the main objectives of companies. In other words, it is in this context that technology and consultancy play…
In the ever-evolving world of healthcare marketing, technological innovation is emerging as a crucial factor in the success of companies in this sector. In other words, aiming to…