Mais do que nunca, Social Media exige adaptabilidade, visão estratégica e profundo conhecimento das ferramentas e plataformas que moldam a comunicação online. Para aqueles que atuam nesse campo dinâmico, é…
Marketing Sustentável é uma prática essencial para as empresas modernas, especialmente para os profissionais que buscam criar conexões genuínas e duradouras com suas audiências. Agir além das obviedades sobre este…
O movimento #Blockout2024 foi além da crítica à ostentação do Met Gala. Muitos participantes do movimento compararam o evento à Capital de Panem, a cidade opulenta e tecnológica da série…
Atualmente, as empresas têm acesso a um vasto mercado online, repleto de oportunidades de crescimento e interação com os consumidores. Contudo, esse cenário também traz consigo desafios significativos, com a…
No dinâmico e incessante campo da inteligência artificial (IA), uma nova revolução está em andamento, e no centro desse movimento está o conceito de tokens. Para compreendermos como a IA…
The B2B market is characterized by relentless competitiveness and a tiny margin for error. In this scenario, the search for innovative and effective strategies to boost sales becomes crucial.…
In these days, where consumer attention is fleeting and options are abundant, ensuring the success of a business requires more than just attracting new customers. In other words, it is…
It's still 2024, but we can already see marketing on the horizon in 2025, and with it, a whirlwind of changes in the scenario. Events such as the Web Summit Rio 2024 served…
In an increasingly connected world, where online interactions have become an essential part of our lives, it is essential to remember that behind screens and electronic devices there are…
Dream2B, in partnership with DATA H Ventures and I2A2 - Institute of Applied Artificial Intelligence Canadian Lab, announces the opening of registrations for Batch #7 of…
We have entered a new era of Artificial Intelligence (AI). Moore's Law, which predicted the doubling of processing power every two years, has been challenged by advances...
Artificial Intelligence in Marketing: Much more than automating tasks and making smarter decisions. Artificial intelligence (AI) is revolutionizing every industry, and marketing is no exception.…
Get ready to sharpen your vision and expand your mind, because SXSW 2025 is just around the corner! SXSW (South by Southwest), held annually in Austin, Texas, is much more…
We live in a world increasingly dominated by technology. From the moment we wake up and check our smartphones until bedtime and watch a show on…
#DicadeBook One of my best friends recently got into a serious relationship and told me that his biggest discovery about dating came from hearing about this book on a podcast.…
The event held at DMZ Ventures, in Toronto, last week, was a significant milestone for the global interconnection of technological ecosystems, with the illustrious presence of Regina Noppe, Evandro…
Conex Negócios is a company specialized in franchise formatting consultancy. If you are thinking about expanding your business quickly and decentrally, this consultancy is the…
Apple TV+'s miniseries "The New Look" takes a deep dive into the fascinating world of fashion. In other words, revisiting the rivalries, secrets and challenges faced by some of the designers…
We are undoubtedly living in the era of the personalized marketing experience. According to the 2023 Annual Customer Engagement Report, developed by Twilio, 66% of customers say they would leave…
We will explore the dynamic interaction between AI and creativity in marketing, understanding the opportunities and obstacles encountered in this paradigm shift. Currently, in a scenario marked by rapid evolution, with…
In the quest to win over customers, brand authenticity stands out as a crucial differentiator. By transmitting genuine values, the brand attracts loyal customers. Furthermore, transparency in…
The recently released music video for Ariana Grande's "We Can't Be Friends", inspired by the film "Eternal Sunshine of the Spotless Mind", presents an intriguing reflection on the possibility of…
In the constantly evolving business scenario, the role of the CMO (Chief Marketing Officer) stands out as a crucial transformation agent for the success of organizations. Marketing, once relegated…
In "For All Mankind", the original Apple TV series, we are taken on a fascinating journey through an alternative reality where the space race between the United States and…
With the constant evolution of technologies and changing consumer behavior, it is essential that companies adopt 360° marketing strategies that are aligned with customer demands…
In the contemporary business scenario, the longevity of a brand goes beyond simply offering quality products or services. Therefore, brand relevance is fundamental to…
Discover how International Marketing can boost your services and business globally. Explore essential strategies and insights.
The concept of resistance to change often presents a significant obstacle for companies seeking to remain competitive. However, embracing change, especially through incorporation…
At NRF 2024, the largest global retail event hosted in New York City, industry experts discussed trends that directly impact the economy not only in the United States,…
Nowadays, where digital presence is crucial to the success of any business, understanding and measuring the performance of marketing strategies is essential. Digital marketing is no longer…