Entering the universe of Neosurrealism, we are transported to a realm where imagination intertwines with reality. This unique art form, originating from surrealism, redefines the limits of creative expression, immersing the viewer in a world of dreams come true.

As society grapples with information saturation and the uncertainty of the future, we find ourselves immersed in a collective neo-surrealism. We live in a time of rapid and profound changes, where the regulation of social networks and the battle against fake news are on the agenda. However, as we face these challenges, artificial intelligence (AI) emerges as a driving force, bringing with it both challenges and new perspectives for individuals and institutions.

Collective Neosurrealism

The present becomes difficult to digest, and the future appears as an unknown. Amid pessimism and the incessant flow of information, alternative reality emerges as fertile ground for the reinvention of narratives.

War of Narratives and Empathy

The search for attention and the war of narratives, especially around the concept of empathy, highlight the significant transformations in contemporary communication. The neo-surrealist narrative not only attracts, but also serves as a shield against tragic news and collapse, providing the creation of tools of protopia.

Protopia: An Empathetic and Creative Alternative

In the search for more empathetic, creative and purposeful communication, parallel reality offers a favorable ground for the construction of protopias. Here, media and audiences can collaborate to create alternative solutions that go beyond conventional narratives.

The Rise of Social Networks and the Evolution of Information

With the rise of social networks in recent years, we have seen a significant change in the way people consume information. Institutions and large media outlets have lost part of their protagonism to individuals in dispersed networks. Covid-19, democratic threats and the climate crisis have further challenged the status of companies and institutions, highlighting people's influence on the dissemination of information.

Information versus Knowledge

Easy access to information does not always translate into greater knowledge. In other words, despite the proliferation of content on social networks, the quality of the information available is often questionable. Currently, the speed at which events are shared, in a catastrophic way, increasingly contributes to a collective numbness in relation to the facts.

The Age of Neosurrealist Feeling

The rapid succession of impactful global events, combined with the immediate availability of information in real time, seems to be generating a peculiar phenomenon: the neo-surrealist feeling. This is the result of constant contact with impressive news. In other words, leading to difficulty in completely assimilating the reality of events.

In a scenario where communication is shaped by artificial intelligence, social networks and neo-surrealist narratives, it is crucial to navigate with discernment. In other words, creating meaningful communication involves not only absorbing information, but also discerning between reality and the constructed narrative.

What is Neosurrealism?

Neosurrealism is a contemporary artistic movement inspired by 20th century Surrealism, bringing an updated approach. It incorporates surrealist elements such as the exploration of the unconscious and the free expression of creativity. In this way, neosurrealist artists seek to merge reality and fantasy. In other words, challenging visual conventions with innovation and new means of expression. Therefore, this aspect reflects a unique and contemporary vision of the world, adapting the fundamental principles of Surrealism to the challenges of modern society.

The Origins of Neosurrealism

Going back to its roots, Neosurrealism emerged as a response to the rigidity of traditional surrealism. That is, artists sought to break away from conventional norms, infusing their works with a renewed sense of exploration and experimentation.

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