The growth of e-commerce during the pandemic, online purchases with credit cards have surpassed physical payments. Since then, the volume of transactions has not yet fallen back to pre-pandemic levels, and the trend is for e-commerce is here to stay. Combined with the smartphone boom, it also drives the growth of mobile commerce.
With more than 242 million cell phone lines in operation in Brazil, it is no surprise mobile commerce has become one of the most interesting sales channels for retailers. Furthermore, with new payment possibilities, such as Pix – which has already surpassed the bank slip in Brazilians' preference among payment methods within apps – we also see that the channel is growing due to the access opportunity it gives to people with low power. purchasing. And as we have 1 in every 5 households in the country where internet access is provided without having a computer, this is a channel that, as a brand, should not be ignored.
And getting started in the world of mobile commerce does not require a large investment. It is not necessary to create an application for example, you can start with one we use every day, like WhatsApp, in what we call conversational commerce. It offers encouraging numbers as 64% of Brazilians have already used it to make purchases. We are also seeing national brands where 50% of online sales revenue already comes from the app.
Use tools like WhatsApp and even videos to consolidate relationships and increase sales. Additionally, address the loyalty, cashback and rewards programs.
By Mirela Dufrayer @ WGSN
My talent is helping entrepreneurs create their brands It is websites professionals, to have their own lives and become increasingly stronger in the market. Creatively conceptualizing in an authentic way. Building new spaces in digital and physical channels. And executing strategic actions to marketing with IF THE to achieve results.