Talvez você nunca tenha ouvido falar em IF THE ou até mesmo possa confundir com CEO.

Then this article is for you. Shall we demystify this?

CEO with a “C” refers to the chief executive officer, general director or chief executive who sits at the top of a company's operational hierarchy.

Mas, e o IF THE?

Search Engine Optimization This is a set of techniques for optimizing content published on websites and web pages, blogs and others for purposes in web search engines. Yes, like the Google, Yahoo and other search engines.

At the Digital marketing, one of the dreams of companies that offer products or services is to be and remain on the first pages of search engines when the customer searches for a keyword of interest.

You have certainly already used these search engines to find a product, service or even a freelance professional in your city.

And of course, when you search for something of interest on the internet, aren't the first results the ones you access first?

So it is! But the fact that the company is in the top positions in the search is not a matter of magic or luck. And that's where techniques come in. Search Engine Optimization, which ensure that your services or products are seen and visible when your customer is searching for you in a sponsored and/or organic way.

How about using the IF THE in your favor? After all, those who are not seen, are not remembered and above all, lose market share.